Looking back to the beginning of this week: The Laws of Influence
Reflect on your reading of the initial chapter of Dr. Robert Cialdini’s book and the video presented, then:
- locate a product or an advertisement on television or in print that you believe has “gone viral”
- summarize the advertisement and provide some information on the product being offered
- apply one or more of the six laws of persuasion to the viral ad, or product, you have chosen
Feel free to use YouTube (Links to an external site.), adage.com (Links to an external site.), or any resource of your choosing in order to locate the item for review. The expectations for this assignment are found below.
For this assignment you are responsible for the creation of an original work that is evaluative in nature. Any sources of information that you use in the creation of your original work should be clearly cited following APA guidelines, in order to avoid plagiarism. Your submission is expected to be 3 to 4 pages in length and composed using APA Format. I’ve summarized the basic guidelines of the APA format for you.
- 1-inch margins
- 12 pt. Times New Roman font, or similar
You can read the complete APA guidelines on the Purdue OWL website (Links to an external site.) and review the rubric provided for complete assignment guidelines.